We're Proud to Partner with AmeriFirst to Launch a Finance Mobile App

It is easy to see how having multiple payment options for consumers is advantageous for home improvement professionals. Financing provides a way for the customer to break down what can be quite expensive projects into smaller, monthly payments that can easily fit within the family budget. We have always been a proponent of their dealers using financing to close more sales and at higher average tickets to help them grow their businesses and be successful in the market. It just makes good business sense.

Subsequently, we have entered into a strategic partnership with AmeriFirst Home Improvement Finance, LLC to produce a mobile financing solution specifically for their dealers with the kind of offers that will differentiate them as well as satisfy the needs of many more customers. Mike Fredricks, SVP of AmeriFirst, stated, “We couldn’t be more thrilled that our friends at Soft-Lite chose us to assist them with this program. Working with them on creating the Soft-Lite Finance app has been a complete joy and we are looking forward to a long and successful partnership supporting the Soft-Lite sales team.”

Our mobile app will provide our dealers with a paperless process, instant decisioning in the home, eSignature capabilities and a suite of programs at their disposal. With 180-month terms, zero merchant fee programs, APR’s as low as 6.99% and staged funding available, our financing is poised to be one of the best choices their dealers can make to increase sales. “Soft-Lite Financing powered by AmeriFirst is a unique financing program that is designed specifically for home improvement professionals,” says Tyson Schwartz, our SVP, "The Soft-Lite Financing App will allow our customers to close more deals and be very consumer centric. We are excited to partner with AmeriFirst and give our customers a unique and powerful in-home closing tool and enjoyable in-home experience.”

We will continue to invest in training, technology and partnerships that will make their dealers more efficient, more profitable, provide better service and build upon their excellent reputation in the vertical. According to Tom Overs, VP Dealer Sales with Harvey Building Products, our Parent Company, “AmeriFirst provides a menu of financing options at competitive rates to provide dealers’ customers solutions to finalize their purchasing decision. AmeriFirst is easy to do business with their App and back office team whom make financing happen seamlessly. They continue to listen to the market to identify different solutions based on consumer trends and needs keeping their customers competitive. Financing is a great option for Dealers to increase their close rate at the kitchen table and improve the average ticket for the salesperson. AmeriFirst brings a partner mentality to the industry supporting dealers in achieving their goals." The launching of this app is just the first step in our 2020 strategy for success and it provides our dealers with an excellent tool for them to be even more successful now and in the future.

For dealers looking to sign up for the Financing program, please click on the link below and fill out the dealer application: https://softlite.trustamerifirst.com/signup/


The Financing MOBILE APP is available for iOS and Android; Smart Phone and Tablets.

Follow the steps below to add the app your home screen.

APPLE / iOS Operating Systems
1. Open your browser on your mobile device and go to https://softlite.trustamerifirst.com
2. At the bottom of the LOGIN page, tap the Share button
3. Scroll until you see “Add to Home Screen” then tap it
4. You will be directed to the ADD TO HOME SCREEN page, click “Add” in upper right corner.
5. Your new Soft-Lite Financing App will now appear as on your home screen.

Android Operating Systems
1. Open your browser on your mobile device and go to https://softlite.trustamerifirst.com
2. Tap on the menu button in the top URL section
3. You will see “Install this website as a web app on your Apps screen?”
4. Tap “Install”
5. Your new Soft-Lite Financing app will now appear as on your home screen.

AmeriFirst Home Improvement Finance, LLC (www.trustamerifirst.com) is an Omaha, Nebraska-based consumer loan origination and servicing platform and is a wholly-owned subsidiary of SAF Holdings, LLC (www.safholdingsllc.com), a Reno, Nevada-based holding company which also completes portfolio acquisitions of consumer loans through its Summit Consumer Receivables Acquisitions, LLC (www.scrafinance.com) subsidiary. For more information contact newbusiness@trustamerifirst.com.

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