Since 1934, SoftLiteTM Windows & Doors has remained committed to providing innovative products that exceed industry standards for quality, reliability, and performance. Leading edge manufacturing technologies and a strong portfolio of products has allowed SoftLite to consistently offer beautiful, high-quality, energy-efficient windows for their customers. Today, SoftLite is pleased to introduce a modern new take on its classic logo that celebrates its legacy and signifies the company’s commitment to future growth.
“Throughout the years, we have remained committed to evolving our products and manufacturing to ensure we provide our customers with high-quality, energy-efficient windows and doors,” said Tom Overs, Vice-President, Dealer Channel for Harvey Building Products. “We are excited that today we get to unveil a new brand image that speaks to that commitment and shows that we are dedicated to growing and investing in our business.”
SoftLite’s new design features a revised window icon, softer colors, smoother font, and the removal of the hyphen in its name. The new clean appearance is in line with current design trends and promotes a feeling of warmth and new energy for the company’s established brand.