SoftLite Windows & Doors Reveals New Logo

Since 1934, SoftLiteTM Windows & Doors has remained committed to providing innovative products that exceed industry standards for quality, reliability, and performance. Leading edge manufacturing technologies and a strong portfolio of products has allowed SoftLite to consistently offer beautiful, high-quality, energy-efficient windows for their customers. Today, SoftLite is pleased to introduce a modern new take on its classic logo that celebrates its legacy and signifies the company’s commitment to future growth.

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“Throughout the years, we have remained committed to evolving our products and manufacturing to ensure we provide our customers with high-quality, energy-efficient windows and doors,” said Tom Overs, Vice-President, Dealer Channel for Harvey Building Products. “We are excited that today we get to unveil a new brand image that speaks to that commitment and shows that we are dedicated to growing and investing in our business.”

SoftLite’s new design features a revised window icon, softer colors, smoother font, and the removal of the hyphen in its name. The new clean appearance is in line with current design trends and promotes a feeling of warmth and new energy for the company’s established brand.

Watch Logo Reveal Video

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